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Dear Sir,
Join us in the garden! There are
three days in September that are no doubt
already marked in your calendar: The 4th,
5th and 6th of September will see spoga+gafa
return as the meeting point for the garden
industry. Marvel at new trends, be impressed
by variety and gain inspiration from fellow
green-thumbed enthusiasts.
More
about spoga+gafa!
What are the current garden trends?
Find out for yourself at spoga+gafa! Look
forward to a large selection of products and
a comprehensive market overview. And don't
forget to visit the new premium area "garden
unique". This is where you will find outdoor
furniture to meet the highest of quality and
design standards.
More about garden unique
Current marketing trends: Under the
motto "Green Shopping", the "boulevard of
ideas" offers you innovative POS concepts
for areas large and small. Six impressively
designed spaces will have plenty of
successful ideas for product presentation.
More
about the Boulevard
And that's not all! The “Grillpark”
will also be showcasing top innovative ideas
in 2011. There will be an entertaining
presentation of new products taking place in
the garden furniture area and in the plant
park a flourishing centre of communication
awaits. The “IVG Get-Together” will be
taking place on Monday evening.
More
about the accompanying events
Your ticket to the world of green!
Order your admission tickets today from the
spoga+gafa online ticket shop. It doesn't
get much easier than that! Order
tickets now!
We look forward to seeing you here in
Cologne!
Your spoga+gafa team
The latest information from the garden
world:
Floramedia
launch smart phone technology
Lawn
products fare best in hand tool market
Garden
Centre Association
Floramedia launch
smart phone technology
 New to the market is
Floramedia's FloraLinQ brand, which uses
smart phone technology to give garden centre
customers immediate access to information
about the plant they are already thinking
about buying and also possible companion
plants from suitable planting schemes.
Customers are routed to the FloraLinQ
website by scanning the QR code on the
plant's label with their smart phone. On the
website users can access information about
suggested companion plants by clicking on
images.
Customers can group plants they are
interested in on a 'mood board' which could,
in a bespoke version of the system for a
retailer, be emailed though to the plant
centre team for collection from around the
garden centre.
Planting schemes include themes such as
'retro' and 'cottage' gardens and spring and
autumn flowers and plants.
The potential to boost sales through helping
retail customers engage with groups of
plants that work well together and in a
garden style that appeals to them, is
regarded as a breakthrough by Floramedia.
Floramedia UK's stock labels will be the
first to be launched with the new QR codes.
Lawn products fare
best in hand tool market
 Market analyst GfK has found
overall demand for garden hand tools has
declined by 2.8 per cent this spring
compared to 2010. Despite the drop in
Volume, Value for the Category is up 4.7 per
cent driven through Price increases.
Products that are associated with the
maintenance of lawns have done best,
including edging knives and lawn shears
which have reported volume gains of 20 per
cent and 22 per cent respectively.
Lawncare company GreenThumb recently
conducted a survey of 2000 people indicating
that one in six of people who have installed
decking have had it removed to create new
garden space.
Areas that have not fared so well consist of
spades, which experienced volume declines of
16 per cent, secateurs, (-9 per cent) and
trowels (-7 per cent). These products have
failed to reach the performance set in the
previous year in which we saw sales driven
by the prolonged dry weather.
Garden Centre
Association
May figures show a sliding of gains after
record sales in April.
Last month's early figures from 19 centres
show sales were 10 per cent down on May
2010. Garden furniture and BBQ sales were
hardest hit, down 26 per cent.
The year is still five per cent up for the
year to date.
Sales of garden products were at £130m for
the first four months of 2011, up from £110m
in 2010 and 2009 and £78m in 2008, according
to analysts GfK.
And B&Q has revealed a 10 per cent
thanks to plant sales rising by 19 per cent
for the three months to April 30. But
B&Q owner Kingfisher CEO Ian Cheshire
said the early spring may have brought
forward some outdoor sales and that he
expected the rest of the year to be tough
for retailers generally, especially in the
UK.
Overall, parent company Kingfisher lifted
profits for the quarter by 21% to £174m with
sales up 3.3% to £2.7bn. France saw profits
rise by nearly a third to £77m at DIY chain
Castorama and specialist trade supplier
Brico Depot. Sales in Poland and Russia
rose. In China the company cut losses from
£11m to £7m.
Meanwhile, an IGD Shoppertrack survey of
grocery shoppers has found 28 per cent of
all respondents said they plan to grow their
own fruit and vegetables
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| Travel and
accomodation |
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Hotels, travel
packages, flights or rail tickets
can be conveniently booked here.
To book low-price direct flights
to Cologne, go to www.germanwings.com
Exclusive Lufthansa offer:
Discounted travel for
international attendees. To make
your online reservation, click here
and enter the code DEIPN.
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 Koelnmesse GmbH
Messeplatz 1, 50679 Köln
Germany
Phone 49 180-580 5775
Telefax 49 221-821 99 13 00
visitor@spogagafa.de
www.spogagafa.com
Executive Board: Gerald Böse (Chief
Executive Officer), Herbert Marner
Headquarters and place of jurisdiction:
Cologne - Amtsgericht Köln, HRB 952
VAT reg.no DE 122 656 857
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